Some kids talk about starting a business. Jethro actually did it.

It started the way most real things do, not with a plan, but with a passion. Jethro was three years old when our family kept our first hive. He suited up and walked right into it. From that first day, he was completely at home among the bees.

A few years later, the hives had to go. Tara developed an increasing reaction to bee stings, and keeping bees wasn't safe anymore. But Jethro never stopped thinking about them.

When he was twelve, in the middle of some of the hardest years our family had faced, he told his mom he wanted to go back to beekeeping. Money was tight. There was no budget for hives. So Jethro did what he's always done: he found a way. He had been growing and selling vegetable starts to earn money, and when he came across a local beekeeper who was downsizing and willing to trade, Jethro exchanged his plants for two hives with live colonies.

That trade is where Amrita Honey Co. began.

Beekeeping wasn't just a hobby, it became the centerpiece of Jethro's homeschool entrepreneurship education. Tara designed his studies around real-world business building, and honey was his classroom. He learned the craft, the science, the sales, the marketing, and the relentless unglamorous work of actually running something.

At fourteen, he became the youngest vendor ever accepted at the Downtown Salt Lake City Farmers Market. He is now going into his fifth season there.

Along the way, people started paying attention. He appeared in local news, on radio, on podcasts, and in a short documentary about his journey as a young entrepreneur- a film that has now been viewed over 35,000 times and continues to inspire other kids to build something of their own.

Jethro's honey isn't mass produced. It's cold-extracted and minimally processed, which means the enzymes, the pollen, and the complex flavors nature built into it are still there when it reaches you. That's not an accident — it's a standard we hold to because we know the difference, and we believe you deserve the real thing.

In late 2025, a fire destroyed our entire honey supply overnight — one of several setbacks our business has weathered over the years. What followed was a test of everything we had built: our relationships, our resourcefulness, and our commitment to showing up for the community that had shown up for us. We passed that test. And the outpouring of support from our customers during that season reminded us exactly why we do this.

We are expanding our apiary this year: growing our operation hive by hive to strengthen local food security, support Utah's pollinator population, and build the kind of long-term stability that lets us keep doing this for years to come. We are also launching our online store and expanding to three of Utah's largest farmers markets this season.

What started as a homeschool entrepreneurship project has grown into a thriving family business, and we're all working hard to make it even stronger.

Jethro is nineteen now. He has been doing this for most of his life. And he is just getting started.

We're glad you found us.

-Tara & Jethro Peretto